Sophie sanitary napkins Why can beat the old brand reliable, good comfortable market share? This is the key to success, what magic?
“With Sophie, really good at ease!” This retractable banners ad slogans, female consumers will be able to fluently because from Jiao associated lay the night with tampons market, that is, 10 years ago, spokesperson Athena phrase then imprinted in the minds of consumers, market share rushed sanitary napkins market first.
We have to talk about Sophie’s success, mostly with sanitary napkins market from Sufi Wenzhawenda night talking about.
Many people may not know Sophie’s first-generation called “Sufeisuolei, because the brand name market several brands are words mainly, such as: good, comfortable, reliable, Lei Niya, etc., in order to highlight differences Jiao linked to the four-character name. However, perhaps because of the lengthy name difficult to remember, the next year after its launch in 1992, will simplify Sophie.
Jiao-linked advertising Headquarters Associate of high RAYSON to reporter said, when the two brands is good comfortable, reliable sit tight tampons top two, Sophie probably only four or five points. Sophie would “pocket Sophie” as brand appeal, this is also quite familiar with consumer stereo leakproof side predecessor. Continue reading “How retractable banner ad boost napkin product market share”